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Product details

Specifications
  • Seiko NH36a automatic movement
  • 42mm brushed titanium case, 22mm lug
  • Ruby drop at 6 o'clock
  • Domed sapphire crystal
  • 90 click uni-directional rotating bezel with blue super Luminova
  • Lumibrite® date window
  • Quick release titanium bracelet
  • Barton® Elite silicone strap
  • 300m
  • Water Resistance (1,000 ft)
All the Sins
  • Lust: Excessive or inappropriate sexual desires.
  • Gluttony: Overindulgence or overconsumption of food or drink.
  • Greed (Avarice): Excessive desire for material wealth or possessions.
  • Sloth: Laziness or a lack of motivation to fulfill one's responsibilities.
  • Wrath (Anger): Intense or violent anger and the desire for revenge.
  • Envy: Jealousy or resentment towards others' success, possessions, or qualities.
  • Pride (Hubris): Excessive belief in one's abilities or superiority over others.

Brother Blue

Embracing or Rebelling against your daily sin have you feeling blue? Either way you're stylish!

Explore the Blues
Embrace or Rebel Against

Seeing Red

You see me and you laugh out loud. You taunt me from safe inside your crowd. My looks, they must threaten you. To make you act the way you do.

Red, I'm seeing red.

-Minor Threat

See Red

FAQs

Please read our FAQs page to find out more.

How do I set the time on my Seven Sins watch?
  1. Put on Slayer's Reign in Blood or Leonard Cohen's Hallelujah.
  2. Pull the crown out to the second click position
  3. Turn the crown to set hour and minute hands.
  4. Push the crown back into the normal position.
Can I dive with the Seven SIns watch?

Yes, yep, You Betcha?

A uni-directional bezel on a dive watch is a critical safety feature designed for underwater timing. It rotates counterclockwise only, ensuring that if accidentally moved, it can only shorten the remaining dive time rather than extend it—an essential precaution for divers monitoring oxygen levels. Typically, the bezel features minute markers, allowing divers to align the zero marker with the minute hand before a dive and track elapsed time at a glance. This simple yet reliable mechanism makes it a trusted tool for underwater adventures.

What's the deal with killing the Buddha quote?

The Zen koan “If you meet the Buddha on the road, kill him” challenges us to let go of attachment to external guides or fixed ideas of enlightenment. It reminds us that true understanding comes from within, and clinging to symbols or figures, even the Buddha, can hinder personal growth. It’s a call to trust your own path and embrace the journey, not the destination.

Is this a religious watch

Nope. No, Nah, Never.

The Seven Sins watch isn’t about religion or preaching—it’s about provoking. Inspired by timeless human flaws, it transforms a moral concept into bold, wearable art. This watch doesn’t take sides; it’s a celebration of complexity, individuality, and unapologetic style. Perfect for those who prefer their statements on their wrist, not in a sermon.

Didn’t find your answer?

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